Solving Problems, Making Money vs. Making Money, Solving Problems

Hey Anti-Hustle Amigo,

There are two approaches to business:

1️⃣ Solving Problems, Making Money

2️⃣ Making Money, Solving Problems

One creates sustainable wealth.

The other creates a cycle of constant struggle.

The difference? How well you understand and segment your audience.

🔑 The Power of Audience Segmentation

Take Rahim, for example.

He’s built a sizable email list using organic marketing—an impressive feat on its own.

But here’s the problem:

❌ His list isn’t segmented.

❌ He’s treating all subscribers the same.

❌ He’s leaving money (and relationships) on the table.

A list without segmentation is like a room full of strangers. You don’t know who’s ready to engage, who’s ready to buy, or who’s just passing through.

The solution? Segmentation.

🐻 Whales, Bears, and Golden Bulls: Know Your Audience

Not all subscribers are created equal.

When you segment your audience, you can align your messaging and offers to their needs. Here’s how I’d approach Rahim’s list:

1️⃣ Grizzly Bears → Hibernating Subscribers

💡 These are the people who signed up but rarely engage. They need reactivation campaigns to pull them back into the fold.

2️⃣ Whales → High-Ticket Buyers

💡 These are your big spenders—clients who value transformation and are willing to invest heavily. They need high-value offers that justify the price.

3️⃣ Golden Bulls → Legacy-Building Repeat Buyers

💡 These are your loyal customers who keep coming back. They need nurturing, exclusive offers, and the sense that they’re part of something bigger.

Each group requires a different strategy.

Without segmentation, you’re solving generic problems for a generic audience—and wondering why results are inconsistent.

💡 The Lesson?

Business isn’t about making money first and hoping problems will solve themselves later.

It’s about solving the right problems for the right people—and letting the money follow.

When you segment your audience:

✅ You stop guessing and start building trust.

✅ You create offers that resonate and convert.

✅ You build a system that scales with clarity.

📩 Want to architect your income system for real results?

Reply "SEGMENT", and I’ll send you details on how to join me & the Income Architects community.

💡 We don’t guess—we build smarter systems. 🚀